Summary

The world’s top companies understand and tap into the incredible power of brand. Decades ago, a company’s “brand” was essentially synonymous with their visual identity, specifically their logo and colors. The concepts of branding and brand strategy have evolved enormously since then, and while the visual identity of an organization is still an important part of brand, many are unaware of the strategic and powerful elements of brand and the tremendous potential for success an effective brand strategy can deliver. This webinar is for you if you want to: attract more of your target audience and retain your existing audience for life; learn why your marketing strategy will only ever be as effective as your brand strategy; get excited about your organization’s purpose again; and discover your specific value like you’ve never seen it before!

Presented by Molly Mosack, Marketing Director of Ascend. As a former change management consultant for the Fortune 500, Molly is experienced in applying user-centered design, research-based content creation, and creative methodologies to design and implement solutions to engage and drive positive change among large-scale workforces at some of the world’s biggest companies. In 2021, Molly implemented Ascend’s brand refresh using her unique 14-step brand strategy process. Molly loves to level the playing field for small businesses, helping them up their game by tapping into the power of brand.